At first, it seems totally impractical: requiring only two or three drops of this lightly fragranced liquid to be rubbed into the beard. What follows has to be experience to be believed. A liberal splash of water activates its extraordinary lubricating powers, allowing the blade to simply glide through the toughest bristle.

It's 100% natural, made from only pure essential oils and menthol giving a perfect shave, free from nicks and razor burn. It contains no alcohol or astringents and won't irritate even the most sensitive skin. Used over a period of time, Somersets Shaving Oil actually conditions, leaving the face moisturised and supple - quite a contrast to the harsh chemicals in traditional foam and gels. Somersets Shaving Oil also helps eliminate razor bumps.

It's also incredibly economical, each 0.4 oz bottle delivering up to 90 perfect shaves. And being small, it's ideal for travelling.